This website will be used to showcase my story on the gamification of gambling as well as the rise of sports betting in male youth and how it is shifting the cultural perception. Since 2018, after the supreme court overturned the federal ban on sports betting, online gambling and betting websites have taken over the mainstream, becoming not only accepted, but widely encouraged by the media and popular culture. These platforms and adverting conglomerates have specifically targeted a generation of young boys by providing a perfect online intersection where live sports meets video games.
The data and statistics provided through this website will highlight new societal trends regarding these youth bettors and gamblers. To understand how the gamification of these platforms has been so successful, the site will also include multiple interviews and a small crash course explainer of the digital design techniques these app creators have implemented.